This is shortcut strategy to grab SaaS Market

Software as a Service (SaaS) is becoming trend technology to push market using cloud computing. Especially software (application) vendors, they are the most interested to run SaaS at customer. This some strategy that you can running to grab SaaS market and make sure your customer love it.

1. You must WIN over the IT professional. Though your solution doesn’t run in their data center, IT professionals still very much care about security, reliability, performance and integration with other applications. You must address these concerns directly with all the documentation required by IT of any other critical application to be deployed in the enterprise. Make IT professional loved your solution with ensure they concerns still running well.
   
2. Market to your existing customers. Your existing customer is HOT LEADS for your SaaS Solution. Your existing customers will come up for renewal once their subscription expires. That means that they are also prospective customers, so treat them as such. Get them on-board painlessly, keep them informed of product enhancements, updating your portfolio and solution to them, help them gain value from the solution, and engage them in a community.
3. Don't forget your cost and budget. Because business model of SaaS is very complex and flexible, you must adapt it with your organization. The sales and marketing costs required to acquire customers are typically the largest single expense item on a SaaS solution provider’s income statement. Ensure that you’re spending this money efficiently. Under a SaaS business model, unproductive activities can’t be covered by large up-front license fees. 
4. Build a marketing process that can keep up with the development process One of the fundamental advantages of SaaS over on-premise applications is that they are often updated frequently, perhaps every quarter. Put in place a process that makes it possible for marketing to keep up with this more aggressive product release schedule. The product introduction process that fit the on-premise model won’t necessarily fit the SaaS model.
5. Educate the prospective customers’ procurement specialists. Purchasing SaaS solutions is still relatively new to technology buyers and they may not be familiar with terms and conditions. Few contract standards have emerged about service level agreements, credits, and subscription terms, and vendors have introduced several different pricing models. Educate the prospective customers’ procurement specialists and legal department, and do it early in the sales process. Explain your rationale for particular terms and conditions, and ensure that your own sales executives understand what’s negotiable and what’s not.
6. Promote the entire experience, not just the features. The SaaS customer’s experience includes the speed of deployment, ease of configuration, access to support, and the simplicity of the purchase process. Market all these features and benefits of the entire “service ”, not just the product functionality.
7. Don’t sell on price alone. Please give your customer more value added. SaaS solutions might cost significantly less than a similar on-premise application, and this may generate the initial interest from a prospective customer. But customers value other benefits as well, including rapid deployment, reliability, easy updates, and flexibility. In fact, they may view these as even more important than price. Promote these other advantages in addition to the cost advantage.

Hopefully these strategy that mention above usefull for your organization.