How to Selling SaaS as a Solution

There are three model of cloud computing service : IaaS, PaaS and SaaS. The SaaS model means the end of business as usual in the software world. For customers, the benefits are obvious and compelling: They get sophisticated functionality without up-front expenses or the hassles associated with the installation and maintenance of traditional software.

Software as a service (SaaS), also known as the on-demand model, is changing the way businesses of all sizes and in all industries use software. Based on Web services technologies, these changes are so significant they have been dubbed a “disruptive technology.” As the technologies associated with Web services, Web 2.0, and Office 2.0 mature, they make possible a new business model that requires not just new technologies, but a new approach to business altogether.

For vendors of such services, the model provides low barriers to entry and unprecedented opportunities, as well as new risks and challenges. Creating and managing a SaaS company demands a new way of running a business—one that extends to all business areas that make up an organization

To selling SaaS as solution, you must do and action for these strategy that mention below :

1. Build a marketing strategy specifically for your SaaS solution. While many of the tactics of marketing a SaaS solution are identical to those used in marketing an on-premise solution, the strategic elements – the audiences, the value proposition and the schedule - are different. You’ll need to do more than simply tweak your on - premise marketing strategy to meet the unique challenges of marketing your SaaS solution.
2. Market the promise, not just the product With SaaS solutions, customers are subscribing to the promise that your company will not only deliver functionality in the product today, but will provide fast and reliable access to the application, protect sensitive data, and deliver valuable enhancements over the entire life of the subscription. To win their trust, show customers your future plans and your record of delivering on past promises, provide proof of your reliability, and give them evidence that you can provide security.
3. Invest in the brand Customers need to trust their SaaS solution vendor. Market this quality as part of your corporate identity, your brand. Customers are investing in your company as much as in a particular product, and they want to be in a positive relationship. In addition to spending on lead generation, allocate resources to ensure that your corporate brand is positive, compelling and clear. 

So, please make sure your strategy before build and developing SaaS as Solution to your customer.